Making Our Ingredients More Sustainable

We're all about blending technical expertise with natural goodness. Our formulas are free from sulfates, parabens, alcohol and other harsher additives—gentle on both your hair and the planet. With ingredients like avocado oil, aloe vera and wheat protein, our products deliver unique benefits while staying eco-friendly. We're constantly improving, like making our Bliss Curl Mousse alcohol-free! Each step takes us closer to more sustainable formulations.

Increasing the Sustainability of Our Packaging

Sustainable packaging is a big focus for us. While we're not there yet, we're constantly exploring better options and upgrading as soon as we can. Your orders are shipped in recycled boxes via PostNL, a carbon-neutral logistics company, and we encourage you to recycle or reuse them too. Plus, our larger bottle sizes reduce waste and increase efficiency—better for you and the planet!

Reducing Our Carbon Footprint

Reducing our carbon footprint is at the heart of what we do. All our new styling products are 100% vegan, and we've already achieved carbon neutrality in our studio and office, powered by solar energy. We've minimized water usage, reduced waste across our supply chain, and switched to sustainable energy sources. Our transportation is carbon-neutral, and we even store and reuse excess energy. Whenever possible, we choose to bike or step to our studio to further reduce our impact. Every little bit helps! 🚲

Attention to Animal Welfare

Animals have a special place in our hearts. We're proudly cruelty-free and only work with suppliers who share our values. Many of us are vegetarians and devoted pet lovers—including Willem, our studio dog and our rescue buddy. He's the heart of the team! 🐾