We remain loyal to our partner salons. With fair prices, never and nowhere online discounts and strong margins, we help salons grow sustainably within a loyal partnership. That is why we do not work with online webshop partners.

Our niche brand, as an indie brand*, is exclusively for professionals. Because we are the brand owner ourselves, we guarantee a controlled distribution, exclusively to salons. We only have one official webshop and thus protect salons maximally against unfair competition.

No hidden surprises. We are always open and honest about ingredients, prices and our policies, so you know exactly what you are getting. We listen to you, like to get to know you personally and offer genuine support via short salon visits and WhatsApp video meetings. We are always there for you.

Extra income, zero extra work. With a unique link on your own socials, you effortlessly generate extra turnover for your salon as soon as someone places an order via your link. You are the insider, you show beautiful work, and we are more than happy to reward that! Even if you introduce another salon to us and become an Insider, you earn extra without any effort.

We help salons stay visible with The Insiders through high-quality content, social media collaborations, eye-catching displays, beautiful bags and more fun point of sale materials. Our Glow Hair Oil (with an irresistible scent) is also available in 3ml for extra branding and as a tester.

We created a compact, high-performance styling collection with 7 bestsellers, developed with premium ingredients for different hair types and textures. Our products offer maximum protection against external influences. Beautiful hair should never come at the expense of the planet or people. That's why our formulas are 100% vegan, not tested on animals and packaged in recyclable materials.

Freedom is one of our core values. That’s why we work without mandatory repeat orders or minimum orders. You choose what suits your salon and only invest in what really works. No pressure, no obligations—just the flexibility to grow your way. Short on cash? No stress, we’ll think along with you. Buyback if you make different choices? No worries, we’ll do it. Because insiders know: you make the best choices yourself.

Strong partnerships deserve appreciation. That's why we offer an exclusive loyalty program. Are you already working with us? Then you benefit from extra advantages. Are you referring a like-minded colleague? Then you earn even more insider benefits. And who knows, we might invite you for an exclusive trip to Villa Avalon in Spain. Growing, learning and enjoying together. Because insiders prefer to share their secrets in good company.

We believe in the power of women and fight for equal opportunities. There is still so much inequality—and we want to do something about it! That is why we support Women Inc. with donations and participation. They invest in initiatives that strengthen the position of women and contribute to a fair, inclusive society. We give women a special spotlight on our website.

1. Independent: Not owned by a large corporation.
2. Authenticity: A unique vision and niche.
3. Personal approach: Closer to the customer than mainstream brands.
4. Innovative: Trendsetting and experimental.
5. Community spirit: Builds a loyal fan base.

The Insiders, an indie brand that, just like you, chooses its own path.