our BRAND STORY
“Our team of experts combines insider know-how with a good dose of hair love
and puts everything we know in a bottle. Lovingly tested by the women who inspire us every day.”
“Our team of experts combines insider know-how with a good dose of hair love
and puts everything we know in a bottle. Lovingly tested by the women who inspire us every day.”
The hair industry can sometimes feel like a maze—products that promise all sorts of things, but you often don’t know what you’re really getting. At The Insiders, we do things differently.
We believe that great hair gives your confidence a huge boost. That's why our mission is to make you feel unstoppable . That's why we've developed a compact, high-performance styling collection: vegan, cruelty-free and designed to style your hair perfectly and protect it from harmful external influences.
Enriched with a botanical blend, pro-vitamin blend, UV and heat protection, our formulas do more than just style your hair beautifully—they nourish, protect and strengthen your hair, ensuring long-term health.
Our goal was to create products that women would love—and fall in love with again. But we go beyond products… We know hair . As passionate hairstylists with over 30 years of experience, we share our knowledge so you know exactly what works for your hair—and why. Experience you can trust.
The Insiders community is your inner circle of inspiring women: for tips, talks and everything you need to shine.
Because knowledge is power. And powerful women? They change the world.