At The Insiders we are constantly testing, experimenting, creating and improving. For existing products this means never losing our critical eye and continuing to improve formulas whenever possible. The lab is our favorite place for a reason ;-)
Over the past few months, we’ve taken a close look at the formula of our first ever Beautiful Blonde Shampoo , carefully tweaking and improving it. It’s now richer, more nourishing and enhanced with enhanced colour pigments, helping to neutralise even more unwanted yellow and brassy tones.
Don't worry: what you loved about this shampoo has not changed. It is still free of sulfates, ammonia, oxidants, SLES, SLS, parabens and mineral oils. What's more, the Beautiful Blonde Shampoo contains the same nourishing active ingredients as before, namely argan oil, coconut oil, vitamin E and sunflower extract.
Need something a little stronger every now and then to really get your hair color to a beautiful ash blonde? For best results, use this shampoo in combination with our Beautiful Blonde Color Mask . This intense color treatment effectively neutralizes warm color tones with a result that lasts for 3 to 5 washes. Leave the mask on for 2 to 15 minutes, depending on the desired color intensity, and booyah – your blonde color is icy and as good as new.
The new and improved Beautiful Blonde Shampoo is now in stock! Be quick and claim your bottle here .
