Nowadays, we are increasingly aware of the damaging effects of UV radiation on our skin, but what about our hair? UV rays can cause color fading, dryness and brittleness. Co-creator of The Insiders, Noah, interviews Dewi, co-responsible for product development. Discover how these innovative products protect and care for your hair.
Noah: Hello Dewi, thank you for taking the time to talk to us about protecting hair from the sun. Let’s dive right into the topic. Why is it so important to protect our hair from UV radiation?
Dewi: Hello Noah, nice to have you here in our studio! Protection against UV rays is essential because the sun is not only harmful to our skin, but also to our hair. UV rays can damage the hair cuticle, the outer layer of the hair. This leads to dryness, breakage and color fading. Just as we use sunscreen to protect our skin, it is important to use products that protect our hair from these damaging rays.
Noah: Interesting! Can you explain how styling products with UV filters work exactly to protect our hair?
Dewi: Of course! Styling products with UV filters work in three ways. First, some UV filters absorb UV rays and convert them into a less damaging form of energy, such as heat. This minimizes damage to the hair cuticle. Second, other UV filters reflect UV rays so that they don’t reach the hair’s surface. This is similar to how sunscreen works on our skin. Finally, UV filters form a protective barrier on the hair’s surface, making it less vulnerable to the sun’s damaging effects.
Noah: That sounds like an effective way to protect our hair. Why is this protection so important for people with colored hair?
Dewi: Colored hair is especially vulnerable to UV rays as they can break down the color molecules, leading to fading and discoloration. A UV filter helps keep hair color vibrant and fresh, allowing people to have fewer touch-ups and reduce their exposure to harmful chemical treatments.
Noah: And besides protecting hair color, what other benefits do styling products with UV filters offer?
Dewi: In addition to preserving hair color, UV filters also help keep hair hydrated by protecting it from the drying effects of the sun. This results in softer, shinier, and healthier-looking hair. Additionally, many of these products also offer protection against heat styling tools and pollution, making them a versatile addition to your hair care routine.
Noah: Those are certainly compelling benefits. Do you have a specific product you would recommend for UV protection?
Dewi: Absolutely! Our My Hero Wonder Spray is a great example. This spray not only provides protection from the heat of styling tools, but also contains UV filters to protect your hair from the damaging effects of the sun. It keeps your hair hydrated and shiny, and is easy to apply to both damp and dry hair.
Noah: That sounds really good. How exactly do you use the My Hero Wonder Spray?
Dewi: It’s easy. Spray My Hero Wonder Spray evenly over your hair before blow-drying or heat styling. You can also use it on dry hair to add an extra layer of UV protection during sunny days. It’s a convenient way to protect and condition your hair.
Noah: Thanks for this valuable information, Dewi. It is clear that UV protection is just as important for our hair as it is for our skin. Do you have a final tip for our readers?
Dewi: My biggest tip would be to always include a UV protection product as a standard part of your hair care routine, especially during the summer months. By protecting your hair from the sun, you keep it healthy, shiny and beautiful. And don’t forget to give regular feedback on the products you use – we always love to learn from our customers’ experiences!
Noah: Thank you Dewi. We really appreciate your time and expertise.
Dewi: You're welcome, Noah. I wish everyone a healthy and radiant summer for their hair!
