At The Insiders we believe in the power of collaboration and inspiration. We enjoy telling you how we approach our co-creation. Our products are developed by our internal expert teams, a unique co-creation with experts from diverse backgrounds and the women who inspire us. This approach allows us to create innovative and effective products that truly meet the needs and desires of our customers.
Collaborate with its experts
Our co-creation starts with collaboration with its experts, who each bring their own expertise and experience. These professionals come from different corners of the hair industry, from hairstylists working in the salon or backstage at the fashion shows in Paris to healthy hair experts and award-winning hairstylists. We also work closely with our people in the lab and the women who inspire us to come up with beautiful products. Their diverse perspectives help us develop products that are technically advanced and always deliver what they promise.
Hairstylists: These expert professionals contribute their daily practical experience and knowledge of the latest trends and techniques. But also their salon experiences with the daily experiences of the salon floor where they talk to their customers every day. They test our products in the salon and provide feedback on how they perform under real-life conditions. This allows us to refine and perfect products before they reach the market.
The Lab: The science of product development is crucial to creating safe and effective formulas. Our chemists therefore work closely with our stylists to ensure that each product not only creates beautiful hair, but also supports hair health.
Inspirational women
In addition to the experts, it is the women who inspire us who play an important role in our co-creation process. These women range from our loyal customers to influencers and celebrities. Their feedback and experiences are invaluable in fine-tuning our products.
Feedback from our fans: Our customers are the core of our business. We regularly ask them to test new products and give their honest opinions. Their feedback helps us develop products that truly meet the needs of end users.
Influencers and celebrities: These women have great reach and influence, and their opinions can set trends. By involving them in the testing process, we can ensure that our products are not only technically sound, but also attractive and current.
The process of co-creation
The co-creation process at The Insiders takes place in several phases, with each phase being carefully monitored and evaluated.
Idea generation: In the first phase we collect ideas from our hair experts and inspiring women. This can range from identifying a gap in the market to improving existing products. Brainstorming sessions and workshops are an essential part of this phase.
Development and Testing: After an idea is approved, the development phase begins. Our people in the lab create prototypes that are then extensively tested by our experts and testers. Their feedback is used to further refine the products.
Launch Preparation: Once a product has been perfected, we begin preparing for launch. This includes everything from production planning to marketing strategies. We will continue to work closely with our co-creators at this stage to ensure that the product is well received by the wider audience.
Launch and evaluation: The final phase is the launch of the product. But even after launch, we maintain the feedback process. We monitor how the product performs on the market and continue to listen to the opinions of our customers and experts. This helps us to make future products even better.
Finally
The Insiders are all about collaboration, innovation and inspiration. By bringing together its experts and inspiring women in our co-creation process, we can develop products that truly resonate with our customers. We are proud of the journey we have made and look forward to the future, in which we continue to work together on the best hair products. If you would like to know more or would like to participate in testing products, please contact dewi@insidershair.com
