CHARM CURL GEL

The gel works best on damp or wet hair, as it helps to seal in moisture and perfectly define your curls. But don't worry, you can use a small amount on dry hair to tame frizz or refresh your curls throughout the day.

Nope! Charm Curl Gel gives a firm hold without the crunch. Your curls stay defined, bouncy and soft, while they move naturally.

Yes, 100%! The gel is mild and suitable for all hair types, including colored and chemically treated hair.

It’s all about the right balance! Start with a dime-sized amount and distribute evenly through damp hair. Need more? Add a little more, but always start with less and build up.

Absolutely! Charm Curl Gel works perfectly with other products. Use it with Hero Wonder Spray for maximum protection, combine it with Velvet Curl Cream for extra definition and care, or mix with Glow Hair Oil for extra hydration and shine.

Expert tip: Apply the gel as a last step to set your curls and prevent frizz.

No! Velvet Curl Cream is free of parabens, sulfates, and drying alcohols, so your curls are nourished without feeling dry or clumpy.

Our microfiber Curl Coach Towel gently absorbs excess water without causing frizz or disrupting your natural curl pattern. The soft texture reduces friction, prevents breakage, and helps lock in moisture—for smoother, more defined curls after blow-drying.

How do I use the Curl Coach Towel?

Step 1:

Wash your hair with shampoo and conditioner for curly hair. Detangle with a wide-toothed comb if necessary, preferably while applying conditioner.

Step 2:

Rinse your hair thoroughly and squeeze out excess water with your hands. Then apply your favorite styling product.

Step 3:

Take the Curl Coach Towel and wrap your hair in it. Gently push your curls up into the towel and hold for a few seconds. Do not rub! Repeat a few times.

Step 4:

Wrap your curls in the towel and leave it in for as long as you like. Then let your hair air dry naturally or use a diffuser for more volume and bounce.

View the Curl Coach Towel here

Ingredient Breakdown: What's Inside & Why It Matters

* Aqua (Water) – The base of the formula, ensures an even distribution of all active ingredients and keeps the hair hydrated and healthy.
* Citrus Aurantium Dulcis (Orange) Peel Oil – A natural essential oil that refreshes hair with a citrus aroma and provides antioxidants.
* Pogostemon Cablin Oil (Patchouli Oil) – A rich, earthy essential oil that adds depth to the fragrance blend.
* Citronellol – Naturally found in roses and geraniums, adds a sweet, floral scent.
* Niacinamide (Vitamin B3) – Strengthens the scalp, promotes healthy hair and improves elasticity.
* Tocopheryl Acetate (Vitamin E) – A stabilized form of Vitamin E, often derived from vegetable oils, that nourishes and protects hair from environmental damage.
* Panthenol (Pro-Vitamin B5) – Plant-based moisture booster that deeply hydrates, strengthens and smooths hair, reducing split ends.
* Polyglyceryl-3 Betaine Malate – Plant-based conditioning agent that strengthens hair structure, retains moisture and prevents dryness.
* Sulfated Castor Oil – A water-soluble form of castor oil that nourishes, strengthens and protects hair from moisture loss. It also increases hair shine and elasticity.
* Limonene – Naturally found in citrus fruits, gives the product a fresh, zesty scent.
* Linalool – Natural fragrance derived from flowers and herbs, with a fresh, floral scent.
* Linalyl Acetate – Found in lavender, contributes a soft, floral scent.
* Alpha-Isomethyl Ionone – A fragrance component with a delicate, violet-like scent.
* Tetramethyl Acetyloctahydronaphthalenes – Provides a warm, inviting scent to the hair.
* Hexamethylindanopyran – Adds a rich, musky scent to the fragrance composition.
* Benzyl Salicylate – A soft, slightly sweet, floral fragrance component.
* Fragrance – A blend of natural and nature-inspired fragrances, carefully crafted for a fresh and pleasant fragrance experience.
* Ethylhexylglycerin – A conditioning and preservative booster, often derived from vegetable glycerin, that improves softness and increases product stability.
* PEG-40 Hydrogenated Castor Oil – Derived from castor beans, helps emulsify and condition hair, allowing product to glide on smoothly.
* Cetrimonium Chloride – A conditioning and detangling agent, often derived from plant sources, leaves hair smooth and more manageable.
* Propylene Glycol – A humectant that attracts moisture to the hair, keeping it hydrated and soft (often synthetic, but can be derived from vegetable glycerin).
* Phenoxyethanol – A safe and effective preservative that keeps formula fresh; can be found in green tea and chicory.
* PPG-26-Buteth-26 – Helps distribute the product evenly, so that each hair benefits optimally from the active ingredients.
* Trideceth-10 – A gentle emulsifier that mixes oils and water, helping to evenly distribute ingredients.
* Polyacrylamidomethylpropane Sulfonic Acid – A synthetic ingredient that helps provide smooth, lightweight hair texture without buildup.
* Carbomer – A thickening agent that stabilizes the texture of the product and ensures even distribution through the hair.
* PEG/PPG-25/25 Dimethicone – A lightweight silicone blend that reduces frizz, improves smoothness and leaves hair feeling silky soft without weighing it down.
* PVP – A styling polymer that provides hold and control, allowing your hairstyle to stay in place without feeling stiff.
* Ethylhexyl Methoxycinnamate – A UV filter that helps protect hair from sun damage and prevents color fading.
* Butyl Methoxydibenzoylmethane – Provides broad spectrum UV protection and shields hair from damaging rays.
* Ethylhexyl Salicylate – Adds an extra layer of sun protection and helps maintain hair health and vibrancy.
* Triethanolamine – A pH balancing agent that helps keep the formula gentle and effective.


Each ingredient has been carefully selected for its natural power and advanced action. The result? Effective, protective and long-lasting styling with high performance, every day.