VELVET CURL CREAM

It defines, hydrates, and tames frizz without leaving your hair hard or crunchy . The formula enhances your natural curl pattern and leaves your hair feeling soft, bouncy, and smooth—with added protection from heat and humidity.

Absolutely! Whether you have loose waves, defined curls or tight coils, Velvet Curl Cream adapts to your texture. It provides light hydration for fine waves and more definition and frizz control for coarser curls.

Nope! The vegan and lightweight formula absorbs quickly and nourishes without buildup. Your curls are left soft, defined and full of movement—without feeling heavy or greasy.

For best results, apply to towel-dried, damp hair to lock in moisture and define your curls. You can also apply a small amount to dry hair to refresh curls and tame frizz throughout the day.

Yes! It has built-in heat protection and UV filters, which keep your curls safe from styling tools and the sun's rays. Plus, it helps prevent frizz, even on humid days.

No! Velvet Curl Cream is free of parabens, sulfates, and drying alcohols, so your curls are nourished without feeling dry or clumpy.

Absolutely! For extra hydration and protection, use our Hero Wonder Spray before styling with this cream. Need more hold? Combine it with Charm Curl Gel or Bliss Curl Mousse for extra definition.

Our microfiber Curl Coach Towel gently absorbs excess water without causing frizz or disrupting your natural curl pattern. The soft texture reduces friction, prevents breakage, and helps lock in moisture—for smoother, more defined curls after blow-drying.

How do I use the Curl Coach Towel?

Step 1:

Wash your hair with shampoo and conditioner for curly hair. Detangle with a wide-toothed comb if necessary, preferably while applying conditioner.

Step 2:

Rinse your hair thoroughly and squeeze out excess water with your hands. Then apply your favorite styling product.

Step 3:

Take the Curl Coach Towel and wrap your hair in it. Gently push your curls up into the towel and hold for a few seconds. Do not rub! Repeat a few times.

Step 4:

Wrap your curls in the towel and leave it in for as long as you like. Then let your hair air dry naturally or use a diffuser for more volume and bounce.

View the Curl Coach Towel here

Ingredient Breakdown: What's Inside & Why It Matters

1. Aqua [Water] – Water forms the base of the formula, ensures an even distribution of the active ingredients and helps hydrate your hair.
2. Citrus aurantium dulcis (Orange) peel oil – Orange peel oil that adds a fresh scent and revitalizes the hair.
3. Pogostemon cablin oil – Also known as patchouli oil, conditions the hair and adds a calming scent.
4. Panthenol – Pro-vitamin B5 that deeply hydrates and nourishes the hair.
5. Niacinamide – Also known as Vitamin B3, strengthens hair and improves elasticity.
6. Tocopheryl Acetate – A form of Vitamin E, provides antioxidant protection and adds shine.
7. Sulfated Castor Oil – Conditions and strengthens hair.
8. Limonene – A compound found in citrus fruits, with a fresh, zesty scent.
9. Linalyl Acetate – An ester with a pleasant floral aroma, derived from essential oils such as lavender.
10. Linalool – A fragrance found in flowers and spices, with a floral scent.
11. Citronellol – A fragrance derived from citronella oil, with a fresh, lemony scent.
12. Coumarin – A fragrance with a sweet, vanilla-like scent.
13. Benzyl Salicylate – A fragrance with a sweet, floral scent.
14. Polyglyceryl-3 betaine malate – A conditioning agent that improves hair's smoothness and manageability.
15. Silicone quaternium-17 – A synthetic ingredient that conditions and provides heat protection, leaving your hair smooth and healthy.
16. Polyquaternium-37 – A synthetic conditioning agent that helps detangle and smooth your hair, making it more manageable.
17. Polyquaternium-11 – Forms a protective layer on your hair, reduces frizz and adds shine.
18. Propylene Glycol Dicaprylate/Dicaprate – An emollient derived from vegetable oils, leaves your hair feeling soft and silky.
19. C12-15 Alkyl Benzoate – A lightweight conditioner that gives your hair a silky texture.
20. VP/DMAPA Acrylates Copolymer – A polymer that aids in styling and flexibility.
21. VP/Dimethylaminoethyl Methacrylate Copolymer – A polymer that improves the texture and styling possibilities of your hair.
22. PEG-40 Hydrogenated Castor Oil – An emulsifier that helps blend ingredients for smooth application.
23. Propylene Glycol – A humectant that helps retain moisture in your hair.
24. PPG-1 trideceth-6 – A surfactant that helps distribute the product evenly.
25. PPG-26-buteth-26 – A surfactant that helps distribute the product evenly.
26. Ethylhexylglycerin – A preservative that improves the stability of the product and makes your hair soft.
27. Phenoxyethanol – A preservative, often used to ensure the safety and shelf life of the product.
28. Perfume [Fragrance] – A blend of fragrances that leave your hair smelling fresh and pleasant.
29. Alpha-isomethyl ionone – A fragrance with a sweet, floral scent.
30. Tetramethyl acetyloctahydronaphthalenes – A fragrance with a fresh scent.
31. Hexamethylindanopyran – A fragrance with a musky, woody note.
32. Ethylhexyl methoxycinnamate – A UV filter that protects hair from sun damage.
33. Ethylhexyl Salicylate – A UV filter that provides extra protection against the sun.
34. Butyl methoxydibenzoylmethane – A sunscreen that protects hair from UV rays.

Each ingredient has been carefully selected for its natural power and advanced action. The result? Effective, protective and long-lasting styling with high performance, every day.